I’m Preksha.

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I’ve never had a neat one-word answer to “what do you do?” And my work has grown beyond one job title in the last 7-8 years. I’m definitely doing more than just “making things look pretty.”

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I started freelancing in college before I knew there was a word for it. I was curious, eager to learn, and wanted to make things happen. That instinct has stayed with me.

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Here’s where it has taken me so far:

• I’m endlessly curious about humans: what they do, what they notice, and what actually matters to them. (human psychology really shapes my thinking and my work.)

• I live in the details, no matter how big or small. (otherwise, what is even the point, huh?)

• I’ve led teams, built IPs, designed campaigns and brand worlds, shaped strategies, and more.

• I might be a little obsessed with to-do lists and trackers. (that’s just the Virgo in me.)

• My mind is usually brewing 10 different business ideas at once. I’m also the first to question each one. (Love a good reality check.)

• I can make work happen within tight deadlines. I love challenging myself. (Maybe I just really like what I do?)
   

That’s pretty much how I approach anything: get curious, think it through, question my own ideas, and then get into the details of making it happen.

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I’d love to explore where I could add value to your team or an upcoming project. 

Let's talk: prekshasipani7@gmail.com